Selling templates
since 2013
Sold over 8000
templates
Top Showit Design
Partner
250+ Designers
inside RR
It’s time to stop Googling:
“How to sell Showit templates”
Custom work comes with a built-in brief. Your client tells you who they are, what they sell, and hands you a full copywriter draft. You ask questions, they answer them — you design against that. Load it into their account — done!
A template gives you none of that. You're designing for someone you'll never talk to, for a business that looks different for every buyer, and it has to work just as well for the next fifty people who buy it.
With a client, delivery is the end. With a template, that's where the work starts — the listing, the checkout, the delivery emails, the support, the part where anyone finds out it exists.
You're not stuck because you can't do it. You're stuck because it's a different job, and nobody handed you a brief for it.
Being good at client work does not equal success with templates.
You've built a business that you thought would give you freedom, but you traded one set of handcuffs for another.
You've been doomscrolling in the name of "research" just trying to find a shortcut.
Client work is exhausting, but it's paying the bills! Which means you have no extra time for trial-and-error when building your shop.
You’ve started three templates. You’ve finished none of them, and it's clearly not for a lack of inspiration.
Access for as long as Revolving Revenue runs — no renewals, no expiry.
Guest marketing experts to help you get your templates seen.
A room of designers building the same thing you are.
Personal support from 2 of Showit's top partners
You'll get every asset we use to power our shop.
We guide you step-by-step with clear action steps.
So we built you a roadmap of exactly how our shop runs.
Northfolk has been selling website templates since 2013. Not as a side offer between custom projects. Not as the thing we added when client work got exhausting.
There's no roster of custom clients underneath this quietly paying the bills while we experiment with digital products. Template sales are the whole business.
So everything inside Revolving Revenue is something we're currently doing, currently testing, and occasionally currently getting wrong.
It's also why we rebuilt RR from the ground up. Every lesson had to earn its place, and the test was simple: does this get you closer to building and selling a Showit template? If not, it came out (or went to bonuses).
We don't pretend to have it all figured out — because it's always evolving.
But templates are our entire business. We're in the thick of it with you — just 13 years deeper in.
Plenty of designers sell templates. But we built our business around them.
It was like a big peace of mind kinda boost also in the fact that I was overthinking if I was doing things right or if there was this big thing I was missing. Nope, now I can sell with more confidence!
Ingrid Urena
Revolving Revenue will walk you step-by-step through building your first template and launching your shop!
Revolving Revenue Roadmap
A clear business position, audience and offer strategy.
take away
Position
What you're designing and who for. No more worrying you'll get lost in the crowd.
Where templates sit in your business and what else you could sell alongside them.
Product pricing and profit planning. Fly first-class, baby, not by the seat of your pants.
When you finish this module, you'll have clarity on:
Business Foundations
module one
the Revolving Revenue Roadmap
take away
A waitlist collecting names while you build
Attract
An audience you can start building from scratch, before you have anything to sell.
Systems quietly collecting your take-my-money-now template customers while you work.
A list you own, instead of renting an audience from an algorithm that changes its mind quarterly.
When you finish this module, you'll have:
Optimizing Your Leads
module Two
Create
module Three
take away
A finished, tested Showit template ready to sell
This specific template named, scoped and planned page by page. No more starting five and finishing none.
Every font, image and asset sourced and cleared for resale. The licensing part nobody warns you about until it's a problem.
A template designed for resale, which is a different sport than designing for one client who'll never touch it again.
When you finish this module, you'll have:
Template Creation
Systemize
module Four
take away
A template shop that can take an order, deliver it and support it, standing before you design a thing
A template shop that can take an order, deliver it and support it, standing before you design a thing
Our done-for-you templates for your sales pages, shop pages, single listings and more.
Your email system and file delivery system set up, tagged and automated.
Your cart, your Showit shop pages, and all of it integrated into your site and tested.
When you finish this module, you'll have:
Your Shop + Systems
take away
A listed, tested, live product and a launch process you keep
Launch
Screenshots, mockups, product descriptions and an instruction guide. Every listing piece, done.
Your product live in your cart, your listing page published, your email tags firing.
Every system tested before a real customer finds the broken one for you.
When you finish this module, you'll have:
Template Launch
module Five
take away
A repeatable path to your next template, and the one after that
Repeat
This is where we show you our Rinse + Repeat method. What carries forward, what gets duplicated, what actually needs fresh work, and the order to do it in. You'll use the Build & Launch SOP and run it against a template you haven't designed yet.
The first one taught you the process. This is where it becomes a process you own.
You built the shop, the cart, the delivery emails, the system and the list alongside it, none of that gets built again.
Rinse + Repeat
module Six
I know you're thinking you'll put this on the backburner until you have time. Don't wait, Revolving Revenue makes the whole process easy to follow and I highly recommend!
Kadie Smith
repeat
launch
Create
The shop you only have to build once. But this is the system you run every time you want to launch a NEW template.
“I went from feeling completely overwhelmed and stuck to actually taking action on my template shop! I have a clear vision and a concrete to-do list. Plus, the community is incredible! I can ask questions, share doubts, and it just doesn’t feel so lonely anymore. Absolutely worth the investment!”
kim — studio wildlight
- Template Build & Launch SOP
- Initial Setup SOP
- DFY Customer Bonuses
- Black Friday sale kit and tracker
- ThriveCart checkout templates
- Launch content planner and graphics
- Lead magnet and eBook templates
- Our commercial recs
- Template Builder Bot
- Template Base Kit
- Template Shop Builder Kit
- Showit support video library
- Canva instruction and bonus templates
- Business Builder Bot
- Business Dashboard
- Pricing and income modeling
- Product Tracker
Repeat faster
Sell faster
Build faster
Decide faster
04
03
02
01
Stop building from scratch! We give you the tools to get the job DONE.
Paige Griffith of
The Legal Paige
Legal Details
Gwen & Jess of
Hey Hello Studio
Template Customizations
Davey Jones of Bdow!
Facebook Ads
Morgan Moore of Studio Moorgan
Showit Training Videos
Cali Waege of The Halcyon Hive
Pinterest Marketing
Lauren deVane of The Bemused Studio
AI for Designers
Lauren Kutschke of Salted Pages
SEO for Showit Designers
Samantha Culp of Northfolk & RR
Black Friday Sales
Rachel Rouhana of Haute Stock
Image Curation
Rachel Caudill of Northfolk & RR
Filterable Shop with FacetWP
Britney Jeanine of Pivot to Launch
Content Strategy
Jenna Johnson of White + Salt
Design Intensives
Ingrid Urena of
Penguin Designing
WooCommerce Basics
Angela Mondloch of Saffron Avenue
Semi-Custom Brands
Jana Bishop of Jana BishopFacebook
Facebook Ads
Designers who stopped waiting and built their template shop.
hover to preview her shop
1 / 2
Launched three months after joining, 100+ templates a year, client work dropped.
Piecing it together from other shops with no clear plan.
“Before Revolving Revenue I was completely lost and overwhelmed. I was piecing together little bits of information from other shops, but didn't have a clear plan or path.
I was confident designing custom websites, but with templates I wasn't really thinking about the end customer who has to DIY it, and what snags they'd hit. RR lays out exactly what problems you'll run into if you don't design differently.
I joined at the end of 2022 and launched three months later. My first year I sold 15 templates. My second year, 30. Now I sell over 100 a year, matching my full-time salary, and I've been able to completely drop client projects.
It's a lot of work up front, but you might as well do it correctly the first time.”
Chanel
hover to preview her shop
2 / 2
A bestselling template, a new income stream, and still an active member four years on.
Wanted a template shop and didn't know where to begin.
“Before Revolving Revenue I had the idea to launch a template shop but was unsure where to begin. I wanted to do it right from the start.
If I hadn't joined RR I wouldn't have known the difference in selling for retail, and how to think differently when you sell a product over and over again. When you've only done client work, there is so much more you have to think about to ensure a smooth experience for customers.
I designed two templates in RR and they didn't sell. My third one did. My fourth, Covent Garden, became my bestseller and put my shop on the map. It shows that you have to keep testing and keep improving.”
Marlinde
View a selection of the Alumni Showcase
Studio Designs
Digital Grace Design
Jennifer Carfora Designs
Lennox Creative
Monica Francis Design
Franklin & Willow
Revel West Studio
Vanilla + Oak
Meteor Street Studio
Femme Collective Studio
Tori Aaker
Intentionally Designed
Studio Designs
Digital Grace Design
Jennifer Carfora Designs
Lennox Creative
Monica Francis Design
Franklin & Willow
Revel West Studio
Vanilla + Oak
Meteor Street Studio
Femme Collective Studio
Tori Aaker
Intentionally Designed
Studio Designs
Digital Grace Design
Jennifer Carfora Designs
Lennox Creative
Monica Francis Design
Franklin & Willow
Revel West Studio
Vanilla + Oak
Meteor Street Studio
Femme Collective Studio
Tori Aaker
Intentionally Designed
A Selection of Our Alumni Showcase
Christy Jo Lightfoot
Showit Designer
“Northfolk over delivers x 1000 in Revolving Revenue. It's truly such a great course and isn't missing anything. It's all there...plus some. It's an amazing course with so much support, you can tell they care about the success of their students.”
Christy Jo found the plan she needed to build her template shop right from the start
”
Chelsea Lennox
Showit Designer
“Taking Revolving Revenue made me feel excited about my business again! They made everything so actionable that I couldn't NOT start taking steps towards my goal of opening a template shop. A couple months later, and here I am... launching this week.”
Chelsea went from wanting a template shop to launching one in just a couple of months
”
Tina Loszewska
Showit Designer
“Before, I wasn't sure and felt my design needed work, and now I feel way more confident. Not only in designing but my understanding of a shop and how to sell online. The support is better than any designer group I've ever been part of.”
Tina went from doubting her designs to feeling confident building her template shop
”
Rachel is in Colorado with her husband and four girls. Sam is in Alaska with hers and two boys. We have never once shared an office (unfortunately!), which is either a testament to the business model or to our text message habits.
We started for the least glamorous reason there is. Neither of us could take a 9-5 job. Sam was raising her first son while her husband was constantly deployed, with no family nearby. Rachel was newly single with three girls, working client projects until 2am, and the whole plan was work more hours.
So we started Northfolk. Two designers, selling $150 templates, nearly three hundred times on auto-pilot. You do the math.
That was the entire idea. We didn't need more clients. We needed something that didn't stop earning the second we stopped working.
So we built it. And continue to run the same exact shop — that every year looks just a little different...
and real life besties too!
Two designers, two states, no shared office since 2013.
hi, we’re
6 Years
As a top 3 revenue earner in the Showit Marketplace.
8000+
Templates sold since moving to Showit in 2019.
2013
Selling website templates, with no client services behind them.
We’re not showing you a screenshot of a good week. Or numbers inflated by client projects. We’re showing you that the business we teach is the business we run.
This isn’t hypothetical for us.
100%
Of our revenue comes from products. No services.
You need to learn Showit or web design first. Start there, then come back.
You only want help booking custom clients.
You want someone to build the shop for you.
You want income without marketing. Sales take marketing, and marketing takes work we can't do for you.
You need a guaranteed financial result. We don't offer one and we wont imply one.
You aren't going to work the roadmap. Going rogue will likely just waste your time.
Probably NOT for you if:
This IS for you if:
This is a specific program for a specific designer. Telling you that plainly is more useful than having it not be a good fit.
You already know your way around Showit.
You're a designer, and design isn't the part you're stuck on.
You want a template shop as a real revenue stream, so you can step back from busy work.
You want a full system already built so you can finally check this off your list.
You're willing to market what you make.
You want a sequence you can run again, without having to re-invent the wheel every time.
Kelli P
“If you're NOT in this program as a website designer and you want to scale your business, you’re taking the looooong, slow road.”
A settled offer, a product brief, a finished template, a working shop, a launch, and a system for doing it again.
25 Assets that help you get the job done faster, because we've already put in the work for you.
Support from two people whose own shop still runs on these systems. And a few hundred designers building the same model, in the same market, right now.
We can show you exactly how to build the business and give you the tools to succeed. All you'll have left when you're done — is to drive traffic and make sales.
Six stages, in order, each one ending in something you’ve actually made
Revolving Revenue®
$2,997
Total on the payment plan: $3,204
The six step RR Roadmap
Business Builder Bot
Template Builder Bot
25+ Asset Library
Template Shop Builder Kit
Build and launch SOPs
Live group calls + Replay Hub
The Designer Community
Pay in full: the Designer Template Shop Suite, a finished shop ready to brand and launch
or 12 payments of $267
You’re not just buying lessons about templates. You’re getting our WHOLE system we use.
From Our Designers
“Blown away by the authentic/genuine look behind the scenes. You two continue to blow me away as you share so freely so we can all learn and grow. Thank you, thank you, thank you.”
Kris — Femme Collective
