Revolving Revenue
Revolving Revenue® gives you our six step system for Designers to position, create, launch and sell Showit templates, faster, easier and better.
Selling templates
since 2013
Sold over 8000
templates
Top Showit Design
Partner
250+ Designers
inside RR
Being good at client work does not equal success with templates.
Custom work comes with a built-in brief. Your client tells you who they are, what they sell, and hands you a full copywriter draft. You ask questions, they answer them — you design against that. Load it into their account — done!
A template gives you none of that. You're designing for someone you'll never talk to, for a business that looks different for every buyer, and it has to work just as well for the next fifty people who buy it.
With a client, delivery is the end. With a template, that's where the work starts — the listing, the checkout, the delivery emails, the support, the part where anyone finds out it exists.
You're not stuck because you can't do it. You're stuck because it's a different job, and nobody handed you a brief for it.
It’s time to stop Googling:
“How to sell Showit templates”
You’ve started three templates. You’ve finished none of them, and it's clearly not for a lack of inspiration.
Client work is exhausting, but it's paying the bills! Which means you have no extra time for trial-and-error when building your shop.
You've been doomscrolling in the name of "research" just trying to find a shortcut.
You've built a business that you thought would give you freedom, but you traded one set of handcuffs for another.
So we built you a roadmap of exactly how our shop runs.
We guide you step-by-step with clear action steps.
You'll get every asset we use to power our shop.
Personal support from 2 of Showit's top partners
A room of designers building the same thing you are.
Guest marketing experts to help you get your templates seen.
Access for as long as Revolving Revenue runs — no renewals, no expiry.
Plenty of designers sell templates. But we built our business around them.
But templates are our entire business. We're in the thick of it with you — just 13 years deeper in.
Northfolk has been selling website templates since 2013. Not as a side offer between custom projects. Not as the thing we added when client work got exhausting.
There's no roster of custom clients underneath this quietly paying the bills while we experiment with digital products. Template sales are the whole business.
So everything inside Revolving Revenue is something we're currently doing, currently testing, and occasionally currently getting wrong.
It's also why we rebuilt RR from the ground up. Every lesson had to earn its place, and the test was simple: does this get you closer to building and selling a Showit template? If not, it came out (or went to bonuses).
We don't pretend to have it all figured out — because it's always evolving.
Revolving Revenue Roadmap
Revolving Revenue will walk you step-by-step through building your first template and launching your shop!
Ingrid Urena
It was like a big peace of mind kinda boost also in the fact that I was overthinking if I was doing things right or if there was this big thing I was missing. Nope, now I can sell with more confidence!
the Revolving Revenue Roadmap
module one
Business Foundations
When you finish this module, you'll have clarity on:
What you're designing and who for. No more worrying you'll get lost in the crowd.
Where templates sit in your business and what else you could sell alongside them.
Product pricing and profit planning. Fly first-class, baby, not by the seat of your pants.
Position
take away
A clear business position, audience and offer strategy.
module Two
Optimizing Your Leads
When you finish this module, you'll have:
An audience you can start building from scratch, before you have anything to sell.
Systems quietly collecting your take-my-money-now template customers while you work.
A list you own, instead of renting an audience from an algorithm that changes its mind quarterly.
Attract
A waitlist collecting names while you build
take away
Template Creation
When you finish this module, you'll have:
This specific template named, scoped and planned page by page. No more starting five and finishing none.
Every font, image and asset sourced and cleared for resale. The licensing part nobody warns you about until it's a problem.
A template designed for resale, which is a different sport than designing for one client who'll never touch it again.
A finished, tested Showit template ready to sell
take away
module Three
Create
Your Shop + Systems
When you finish this module, you'll have:
Our done-for-you templates for your sales pages, shop pages, single listings and more.
Your email system and file delivery system set up, tagged and automated.
Your cart, your Showit shop pages, and all of it integrated into your site and tested.
A template shop that can take an order, deliver it and support it, standing before you design a thing
A template shop that can take an order, deliver it and support it, standing before you design a thing
take away
module Four
Systemize
module Five
Template Launch
When you finish this module, you'll have:
Screenshots, mockups, product descriptions and an instruction guide. Every listing piece, done.
Your product live in your cart, your listing page published, your email tags firing.
Every system tested before a real customer finds the broken one for you.
Launch
A listed, tested, live product and a launch process you keep
take away
Kadie Smith
I know you're thinking you'll put this on the backburner until you have time. Don't wait, Revolving Revenue makes the whole process easy to follow and I highly recommend!
module Six
Rinse + Repeat
You built the shop, the cart, the delivery emails, the system and the list alongside it, none of that gets built again.
This is where we show you our Rinse + Repeat method. What carries forward, what gets duplicated, what actually needs fresh work, and the order to do it in. You'll use the Build & Launch SOP and run it against a template you haven't designed yet.
The first one taught you the process. This is where it becomes a process you own.
Repeat
A repeatable path to your next template, and the one after that
take away
The shop you only have to build once. But this is the system you run every time you want to launch a NEW template.
Create
launch
repeat
kim — studio wildlight
“I went from feeling completely overwhelmed and stuck to actually taking action on my template shop! I have a clear vision and a concrete to-do list. Plus, the community is incredible! I can ask questions, share doubts, and it just doesn’t feel so lonely anymore. Absolutely worth the investment!”
Stop building from scratch! We give you the tools to get the job DONE.
01
02
03
04
Decide faster
Build faster
Sell faster
Repeat faster
- Business Builder Bot
- Business Dashboard
- Pricing and income modeling
- Product Tracker
- Template Builder Bot
- Template Base Kit
- Template Shop Builder Kit
- Showit support video library
- Canva instruction and bonus templates
- ThriveCart checkout templates
- Launch content planner and graphics
- Lead magnet and eBook templates
- Our commercial recs
- Template Build & Launch SOP
- Initial Setup SOP
- DFY Customer Bonuses
- Black Friday sale kit and tracker
Plus get access to the Office Hours and Guest Training Replays
Even after you’ve worked the roadmap, you’ll get to keep learning from some of the best marketing, design and business pros in their industry!
Facebook Ads
Davey Jones of Bdow!
Template Customizations
Gwen & Jess of
Hey Hello Studio
Legal Details
Paige Griffith of
The Legal Paige
AI for Designers
Lauren deVane of The Bemused Studio
Pinterest Marketing
Cali Waege of The Halcyon Hive
Showit Training Videos
Morgan Moore of Studio Moorgan
Image Curation
Rachel Rouhana of Haute Stock
Black Friday Sales
Samantha Culp of Northfolk & RR
SEO for Showit Designers
Lauren Kutschke of Salted Pages
Design Intensives
Jenna Johnson of White + Salt
Content Strategy
Britney Jeanine of Pivot to Launch
Filterable Shop with FacetWP
Rachel Caudill of Northfolk & RR
Facebook Ads
Jana Bishop of Jana BishopFacebook
Semi-Custom Brands
Angela Mondloch of Saffron Avenue
WooCommerce Basics
Ingrid Urena of
Penguin Designing
Designers who stopped waiting and built their template shop.
Chanel
“Before Revolving Revenue I was completely lost and overwhelmed. I was piecing together little bits of information from other shops, but didn't have a clear plan or path.
I was confident designing custom websites, but with templates I wasn't really thinking about the end customer who has to DIY it, and what snags they'd hit. RR lays out exactly what problems you'll run into if you don't design differently.
I joined at the end of 2022 and launched three months later. My first year I sold 15 templates. My second year, 30. Now I sell over 100 a year, matching my full-time salary, and I've been able to completely drop client projects.
It's a lot of work up front, but you might as well do it correctly the first time.”
Piecing it together from other shops with no clear plan.
Launched three months after joining, 100+ templates a year, client work dropped.
1 / 2
hover to preview her shop
Marlinde
“Before Revolving Revenue I had the idea to launch a template shop but was unsure where to begin. I wanted to do it right from the start.
If I hadn't joined RR I wouldn't have known the difference in selling for retail, and how to think differently when you sell a product over and over again. When you've only done client work, there is so much more you have to think about to ensure a smooth experience for customers.
I designed two templates in RR and they didn't sell. My third one did. My fourth, Covent Garden, became my bestseller and put my shop on the map. It shows that you have to keep testing and keep improving.”
Wanted a template shop and didn't know where to begin.
A bestselling template, a new income stream, and still an active member four years on.
2 / 2
hover to preview her shop
BEFORE
AFTER
Their results are Their own. Your shop results depend on your market and the work you put in.
Studio Designs
Digital Grace Design
Jennifer Carfora Designs
Lennox Creative
Monica Francis Design
Franklin & Willow
Revel West Studio
Vanilla + Oak
Meteor Street Studio
Femme Collective Studio
Tori Aaker
Intentionally Designed
Studio Designs
Digital Grace Design
Jennifer Carfora Designs
Lennox Creative
Monica Francis Design
Franklin & Willow
Revel West Studio
Vanilla + Oak
Meteor Street Studio
Femme Collective Studio
Tori Aaker
Intentionally Designed
Studio Designs
Digital Grace Design
Jennifer Carfora Designs
Lennox Creative
Monica Francis Design
Franklin & Willow
Revel West Studio
Vanilla + Oak
Meteor Street Studio
Femme Collective Studio
Tori Aaker
Intentionally Designed
”
Tina went from doubting her designs to feeling confident building her template shop
“Before, I wasn't sure and felt my design needed work, and now I feel way more confident. Not only in designing but my understanding of a shop and how to sell online. The support is better than any designer group I've ever been part of.”
Showit Designer
Tina Loszewska
”
Chelsea went from wanting a template shop to launching one in just a couple of months
“Taking Revolving Revenue made me feel excited about my business again! They made everything so actionable that I couldn't NOT start taking steps towards my goal of opening a template shop. A couple months later, and here I am... launching this week.”
Showit Designer
Chelsea Lennox
”
Christy Jo found the plan she needed to build her template shop right from the start
“Northfolk over delivers x 1000 in Revolving Revenue. It's truly such a great course and isn't missing anything. It's all there...plus some. It's an amazing course with so much support, you can tell they care about the success of their students.”
Showit Designer
Christy Jo Lightfoot
hi, we’re
Two designers, two states, no shared office since 2013.
and real life besties too!
Rachel is in Colorado with her husband and four girls. Sam is in Alaska with hers and two boys. We have never once shared an office (unfortunately!), which is either a testament to the business model or to our text message habits.
We started for the least glamorous reason there is. Neither of us could take a 9-5 job. Sam was raising her first son while her husband was constantly deployed, with no family nearby. Rachel was newly single with three girls, working client projects until 2am, and the whole plan was work more hours.
So we started Northfolk. Two designers, selling $150 templates, nearly three hundred times on auto-pilot. You do the math.
That was the entire idea. We didn't need more clients. We needed something that didn't stop earning the second we stopped working.
So we built it. And continue to run the same exact shop — that every year looks just a little different...
Of our revenue comes from products. No services.
100%
This isn’t hypothetical for us.
We’re not showing you a screenshot of a good week. Or numbers inflated by client projects. We’re showing you that the business we teach is the business we run.
Selling website templates, with no client services behind them.
2013
Templates sold since moving to Showit in 2019.
8000+
As a top 3 revenue earner in the Showit Marketplace.
6 Years
You already know your way around Showit.
You're a designer, and design isn't the part you're stuck on.
You want a template shop as a real revenue stream, so you can step back from busy work.
You want a full system already built so you can finally check this off your list.
You're willing to market what you make.
You want a sequence you can run again, without having to re-invent the wheel every time.
This is a specific program for a specific designer. Telling you that plainly is more useful than having it not be a good fit.
This IS for you if:
Probably NOT for you if:
You need to learn Showit or web design first. Start there, then come back.
You only want help booking custom clients.
You want someone to build the shop for you.
You want income without marketing. Sales take marketing, and marketing takes work we can't do for you.
You need a guaranteed financial result. We don't offer one and we wont imply one.
You aren't going to work the roadmap. Going rogue will likely just waste your time.
“If you're NOT in this program as a website designer and you want to scale your business, you’re taking the looooong, slow road.”
Kelli P
You’re not just buying lessons about templates. You’re getting our WHOLE system we use.
or 12 payments of $267
Pay in full: the Designer Template Shop Suite, a finished shop ready to brand and launch
The six step RR Roadmap
Business Builder Bot
Template Builder Bot
25+ Asset Library
Template Shop Builder Kit
Build and launch SOPs
Live group calls + Replay Hub
The Designer Community
Total on the payment plan: $3,204
$2,997
Revolving Revenue®
Six stages, in order, each one ending in something you’ve actually made
A settled offer, a product brief, a finished template, a working shop, a launch, and a system for doing it again.
25 Assets that help you get the job done faster, because we've already put in the work for you.
Support from two people whose own shop still runs on these systems. And a few hundred designers building the same model, in the same market, right now.
We can show you exactly how to build the business and give you the tools to succeed. All you'll have left when you're done — is to drive traffic and make sales.
Kris — Femme Collective
“Blown away by the authentic/genuine look behind the scenes. You two continue to blow me away as you share so freely so we can all learn and grow. Thank you, thank you, thank you.”
From Our Designers