Creating a mood board is extremely helpful when you are creating your brand. You are able to pin all of your inspiration and narrow down your favorites to put in a digital or printed mood board so you stay on track. We create a mood board for each of our clients as a guideline for their brand process, we will first have our client create a board on Pinterest with all of their images that they think reflect their brand and how they would like their brand portrayed. We recommend having them pin everything from typography to colors, favorite images, and even just images that have the same “feeling” that you are looking for with your brand. This will help us determine where their brand is going.
The whole process is simple from the first contact with a client to the end stages of having a finalized mood board to work off of.
K E Y W O R D S
First you will want to sit down and think of words that describe your business. Typically you will think of 5 brand words, be it balanced, nurturing, organic, timeless or welcoming, this will be a great place to start your search.
O R G A N I Z E
S E A R C H
Here is the fun part, start searching for those key brand words we worked on in step one, find images that speak to you and reflect your brands feel. You can further your search by finding commonalities within your pin board of colors and type you are drawn to, search for those as well. If you have 5 images that have chartreuse in them, that is a good color to put in the search bar and see if you can find other images to pin.
Another great way to find inspiration is by clicking on an image or item and scrolling down to look at the similar pins, this is always a tool we utilize.
E V A L U A T E
Once you have a good amount of pins to work with, sit back and look at your pin board. Are you finding a specific color scheme you are drawn to? This is a good indication that you are honing your style. It is best to have about 20 pins to work with to narrow down with your client or graphic designer.
I M P L E M E N T
You are now ready to put your inspiration into a neat and tidy place. We like to pull all of our inspiration images into a photoshop and play around with changing out the images. About this time we will pull colors from an overall color theme to send off to the client for approval.